Wondering how to boost your sales fast?

Promo codes are your best bet.

Whether it's the Black Friday/Cyber Monday season or just a regular February slowness, you can use coupons to push visitors down the sales funnel.

But how to write and use them?

We’re here to help.

So, if you don’t have any discount code ideas, stick around—we’ll show you 15 effective examples with tips and real-life use cases.

Let’s get into it.

In this article, we’ll go through the following promo code ideas:

  1. Launch coupon codes
  2. Discount codes for online shopping
  3. Referral codes
  4. Holiday-specific codes
  5. Abandoned cart coupon codes
  6. Bundle discounts
  7. First purchase discounts
  8. Loyalty program deals
  9. Minimum purchase discount codes
  10. Exclusive social offers
  11. Influencer discounts
  12. Newsletter signup offer
  13. Offers for purchasing online
  14. Flash sale discount codes
  15. Free shipping codes

Use chatbots to distribute your promo codes and boost sales!

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But first—

What is a promo code?

A promo code, also known as a discount or coupon code, is a sequence of numbers, letters, or both that customers can enter during checkout to receive a special offer. The codes are a popular marketing tool that helps businesses attract and retain shoppers, increase conversion rates, and boost sales.

Here’s how a message with a discount code could look like:

And here’s how it works on the checkout page:

Brands can use them to offer exclusive deals and customize promotions based on customer preferences and behavior. You can distribute voucher codes through your website, email, social media, and other communication channels. There is a number of coupons available out there.

Some of the most common promo code types are:

- Percentage-based discounts—offering customers a percentage off the total purchase price

- Dollar-based discounts—offering customers a fixed dollar amount off their purchase

- Free shipping—providing free shipping of the order

- Buy One, Get One (BOGO)—customers can buy one product and get another for free or at a reduced price

- Bundle discounts—bundling products or services together at a discounted price

- Limited-time offers—providing customers with a discount that is only available for a specific period of time

- Referral discounts— offering a discount or reward when a new customer makes a purchase through their referral

- Exclusive loyalty discount—rewarding loyal customers with exclusive discounts

So—

Now that you know what discount coupons are, let’s learn about their benefits.

How do discount codes help sales?

Discount code ideas are useful for a wide range of benefits they provide for businesses and customers. From increasing sales to enhancing brand visibility, promo codes are a powerful marketing tool that can drive growth and success for businesses. By utilizing them strategically and creatively, companies can attract new customers, reward loyal ones, and generate buzz around their brand.

Here are the main benefits of promo codes:

Increased sales

By offering exclusive deals and discounts, businesses can entice customers to complete a purchase. And research shows that about 67% of shoppers purchased a product they didn’t plan to get purely because they found a coupon or a discount. On top of that, people who use discount codes spend over 24% more than shoppers who don’t use them.

Boost in customer acquisition

When using special promotions and discounts, businesses can encourage potential customers to try their products or services. This can be particularly effective for first-time visitors who may otherwise be hesitant to become a customer.

Increased retention

Coupon codes are a great way to reward loyal customers and encourage repeat purchases. In fact, a study shows that discounts and offers are an important purchasing factor for 93% of US customers that can determine whether they shop with the brand.

Improved marketing

‍Providing promo codes is an excellent marketing strategy to increase brand visibility and awareness. And promoting discount codes through various channels can generate buzz around the brand and gain more customers.

Data collection and analytics

When customers use discount codes, businesses can gather valuable data and insights about their customers’ purchasing behaviors. And it’s good to point out that more than 85% of shoppers are willing to provide their email addresses in exchange for promo discount codes.

Now, let’s jump to the main reason you came to this article—

Discount code ideas

You might not have ideas on how to write discount codes or when to send them out. That’s why, we gathered some examples to make it easier for you.

Here are the 15 best discount code ideas your business can use:

  1. Launch coupon codes
  2. Discount codes for online shopping
  3. Referral codes
  4. Holiday-specific codes
  5. Abandoned cart coupon codes
  6. Bundle discounts
  7. First purchase discounts
  8. Loyalty program deals
  9. Minimum purchase discount code
  10. Exclusive social offers
  11. Influencer discounts
  12. Newsletter signup offer
  13. Offers for purchasing online
  14. Flash sale discount codes
  15. Free shipping codes

Let's step into an example:

  1. Launch coupon code

Launching a new product or service is an exciting time for any owner, especially when you’re still a small business. It’s a chance to showcase your innovative ideas and provide value to your customers. One effective way to generate buzz and drive initial sales is by offering a launch coupon code.

Launch coupon codes can be used to encourage prospective customers to make a purchase and try out your offering. Here are a few promo codes to try for this occasion:

NEWINTOWN23

HELLO10

LAUNCH023

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Remember, the key to a successful launch coupon code is to create a sense of urgency, exclusivity, and value for your customers. By offering a discount or incentive, you are not only driving sales but also building brand loyalty and trust. So, ensure to plan ahead, promote your code effectively, and track the results to measure the success of your launch campaign.

Tips:

Utilize social media to create a buzzUse the FOMO effect in your campaignsDo thorough market researchHere’s a real-life example from Project FBA for inspiration:

Launch coupon code by project FBA example

  1. Discount code for an app

In today’s digital age, online and in-app shopping have become the norm for many. With just a few clicks, you can have your favorite products delivered right to your doorstep. And what’s better than the convenience of in-app shopping? Getting a catchy discount code for your purchase, of course! You can now enjoy the best of both worlds when using a shopping app—a seamless customer experience and incredible savings with discount codes.

Here are some of the most common promo codes:

ONLINE123 APP10 APPDEAL

Remember, discount codes are not only a great way for customers to save money but also a powerful marketing tool for online businesses. Leveraging discount codes through an app can help increase customer loyalty, boost conversion rates, and drive more traffic.